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All Things Kayy
Kayla - All Things Kayy

Meet Kay

The creator behind All Things Kayy

I create native, strategy and performance-led content for brands in Tech/apps, fitness, travel & lifestyle.

See recent workContact Kay

Hey I'm Kay

The creator behind All Things Kayy

Creator, strategist and scriptwriter behind the camera. I specialise in tech, fitness, travel and lifestyle UGC that blends personality with performance. I’ve worked with 100+ brands, delivered 500+ UGC videos, and create content designed to feel native- not forced. Bonus: I’m couple-friendly, travel-ready, and bring real-life moments brands can actually build campaigns around.

●100+brands collaborated with
●500+UGC videos delivered
●4core niches: Fintech apps, fitness, travel, lifestyle
See recent workBook UGC Project

Strategic, personality-led UGC.

Every brief starts with your funnel, audience and goal — not just aesthetics. I have worked with brands across tech, fitness, wellness, travel and lifestyle- always with a focus on content that feels native to the feed rather than like a polished ad.

From concept and hooks through to filming and delivery, I handle the full creative process so your team can plug assets straight into organic feeds and paid campaigns. Expect a mix of talking-to-camera, POV, aesthetic and product-focused clips tailored to where they'll run.

  • Hooks and storylines built around your offer
  • Fitness, travel and lifestyle niches
  • Assets ready for Meta, TikTok and Shorts
  • Options for raw footage and stills add-ons

What brands say

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About Kay FAQ

What's Kay's background in content creation?

Kay is a London-based UGC creator who blends strategic thinking with creative spontaneity. She's worked with 15+ brands across fitness, travel, and lifestyle niches, delivering 50+ UGC videos. Her approach combines analytics-driven strategy with authentic, personality-led content that feels native to social feeds rather than like polished brand ads.

What makes Kay's approach to UGC different?

Kay's approach starts with your funnel and customer in mind, not just creating generic content. Every brief begins with understanding your goals, target audience, and where the content will live. She blends strategy with spontaneity—planning hooks and storylines while leaving room for authentic moments. The result is content that feels real but is built to convert, whether it's for organic feeds or paid campaigns.

What niches does Kay specialize in?

Kay's core niches are fitness, travel, and lifestyle, but she's versatile across sectors. She's created content for beauty brands, tech products, fashion labels, food brands, and wellness companies. Her strength is understanding audience psychology and adapting her approach to match what resonates in each sector, rather than being limited to specific industries.

How does Kay work with brands?

Kay handles the full creative process from concept to delivery. She starts by understanding your brief, goals, and target audience, then maps out hooks, angles, and shot ideas aligned to your funnel. She films, edits, and delivers assets ready to plug straight into organic feeds and paid campaigns. The process is collaborative—you provide the brief and feedback, and Kay brings the creative strategy and execution.

What can brands expect when working with Kay?

Brands can expect strategic, personality-led UGC that feels native to the feed. Kay delivers a mix of talking-to-camera, POV, aesthetic, and product-focused clips tailored to where they'll run. Assets are ready for Meta, TikTok, and YouTube Shorts, with options for raw footage and stills add-ons. The content is built around your offer with hooks and storylines designed to convert, not just look good.

Share a few details about your brand, goals and timelines and Kay will come back with ideas and the most effective way to work together.

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