Caroline Hiron's
Portfolio · UGC Videos
UGC that feels native to the feed.
These videos are built around hooks, scroll-stopping visuals and clear calls to action, so they perform both organically and in paid media.
Herbl Tea- Paid AD
Testimonial
Attren - Paid AD
Beach Bum
Product Demo
Dr V
Noted Aromas
Herbl Tea- Paid Ad
Herbl Tea
Marbra- Clothing
Storytime
My Pretty Strap
My Pretty Strap
Education
Quidco
Need assets for Meta, TikTok Spark Ads, or whitelisting? I create variations across hooks, lengths, and CTAs so your team has plenty to test.
UGC Versatility FAQ
Do you create the same type of UGC for all sectors?
No. Different sectors require different approaches. Beauty brands often benefit from transformation reveals and close-up product showcases, while tech products work better with problem-solution storytelling and feature demonstrations. Lifestyle brands thrive on day-in-the-life POVs, and food brands excel with unboxing and taste-test formats. Kay tailors the format, hooks, and style to match your sector's audience expectations and platform behaviours.
What makes UGC effective across different industries?
Effective UGC adapts to each industry's unique customer journey. Beauty content needs to show results and build trust, so transformation reveals and honest reviews work well. Tech products require clear problem-solving and feature explanations. Lifestyle brands benefit from aspirational yet relatable moments. The key is understanding how your audience consumes content in your specific sector and creating UGC that feels native to those expectations.
Can you create UGC for sectors you haven't worked in before?
Yes. Kay's versatility comes from understanding content strategy and audience psychology, not just sector-specific knowledge. She researches your industry, studies competitor content, and adapts her approach to match your sector's best practices. Whether it's beauty, tech, lifestyle, fashion, food, or a niche you're in, the process starts with understanding your audience and what resonates with them.
How do you ensure UGC feels authentic for different sectors?
Authenticity comes from matching the tone, style, and format that your sector's audience expects. A beauty brand might need polished but relatable transformation content, while a tech brand needs straightforward problem-solving. Kay studies successful content in your sector, understands the language your audience uses, and creates UGC that feels like it came from a real user in your specific industry, not a generic template.
What video formats work best for different sectors?
Beauty: Transformation reveals, before/after, product close-ups, routine walkthroughs. Tech: Problem-solution storytelling, feature demos, how-to tutorials, comparison formats. Lifestyle: Day-in-the-life POVs, aesthetic moments, routine showcases. Fashion: Outfit transitions, styling tips, aesthetic close-ups. Food: Unboxing, taste tests, recipe integrations, meal prep. The format should match how your audience naturally engages with content in your sector.